Comment Comment by wizzwizz4 > Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%.Word-of-mouth exists. It's possible Facebook wasn't making it up. Did you use a Facebook-specific link in the ads? parent wizzwizz4 4 years ago
Word-of-mouth exists. It's possible Facebook wasn't making it up. Did you use a Facebook-specific link in the ads?