Kevin Xu of Interconnected wrote an interesting analysis post about Why Is Facebook Not in the Cloud Business[1] its worth a read, he points out that they have the tech for it but they don't seem interested and even if they were the hard part isn't necessarily the technical aspect its building the human part
>>"The tougher part is perhaps not technical, but human. Facebook will have to build out an enterprise sales and support team that is culturally and operationally very different from running an ad-supported social network. Google, also a primarily ad-supported company, suffered from this “identity crisis” and is still trying to catch up to AWS and Azure, despite offering what many believe is a superior technical product."
He also points out they also have a trust deficient due to all the privacy and misinformation scandals.
>>"The tougher part is perhaps not technical, but human. Facebook will have to build out an enterprise sales and support team that is culturally and operationally very different from running an ad-supported social network. Google, also a primarily ad-supported company, suffered from this “identity crisis” and is still trying to catch up to AWS and Azure, despite offering what many believe is a superior technical product."
He also points out they also have a trust deficient due to all the privacy and misinformation scandals.
[1]https://interconnected.blog/why-is-facebook-not-in-the-cloud...