For those who don't know, "Riddim is the Jamaican Patois pronunciation of the English word 'rhythm'. In the context of reggae and dancehall it refers to the instrumental accompaniment to a song and is synonymous with the rhythm section... A given riddim, if popular, may be used in dozens—or even hundreds—of songs, not only in recordings but also in live performances."
The actual riddim sounds completely uninteresting to my American ears. But the novelty and catchiness obviously connected to millions of people at the time.
The actual riddim sounds completely uninteresting to my American ears. But the novelty and catchiness obviously connected to millions of people at the time.
https://en.wikipedia.org/wiki/Riddim
https://www.youtube.com/watch?v=Wjw7m-BKmQ8