That's a lot cheaper than I expected, considering it has a dedicated daily user base in the millions. ~$1/active user is an absolute steal if you are just talking customer acquisition, let alone the actual asset and brand. NYT essentially just bought the hottest new social network.
On the other end though, a single developer getting paid millions for a few days worth of work certainly doesn't hurt.
> for a price "in the low seven figures"
That's a lot cheaper than I expected, considering it has a dedicated daily user base in the millions. ~$1/active user is an absolute steal if you are just talking customer acquisition, let alone the actual asset and brand. NYT essentially just bought the hottest new social network.
On the other end though, a single developer getting paid millions for a few days worth of work certainly doesn't hurt.