Google has a long history of making their ad placements look more like their search placements.
The ads used to be a clearly yellow block. Then it became more and more faded yellow-to-white. Today, the ads have literally the exact same CSS, except that they do say "Ad" at the start, the legally mandated minimum disclosure.
How do you reconcile this?
To me, "honest" is already dishonest, in that Google deliberately tries to make ads vs search results visually ambiguous and thus the ads at the top are barely different from paid search placement.
The ads used to be a clearly yellow block. Then it became more and more faded yellow-to-white. Today, the ads have literally the exact same CSS, except that they do say "Ad" at the start, the legally mandated minimum disclosure.
How do you reconcile this?
To me, "honest" is already dishonest, in that Google deliberately tries to make ads vs search results visually ambiguous and thus the ads at the top are barely different from paid search placement.