Comment by stickfigure

I think you've got this wrong - they should heavily editorialize the titles.

Honest titles of search results:

* Five pages of flowery text and images before two lines of instruction on how to boil rice

* A bunch of tantalizing pictures of exactly what you're looking for but zero further information about it

* Product reviews machine-generated from public review sources with affiliate links. Top-rated product has the best affiliate revenue.

* You won't care about this solution to a problem you don't have.

etc...