I can think of 50 products that won because they out-marketed a better competitor. It's hard to care about something you don't even know exists. Its hard to feel loyalty without an emotional hook. Marketing exists to do those things.
You cannot argue against the function of marketing in a waterfall framework. Then praise the lean methodology. For this to be apples to apples, you should compare waterfall to lean, and marketing to no marketing (an extreme form of which would be to have no web presence).
The way I see marketing is things that need to be done but a hacker might not enjoy doing.
You cannot argue against the function of marketing in a waterfall framework. Then praise the lean methodology. For this to be apples to apples, you should compare waterfall to lean, and marketing to no marketing (an extreme form of which would be to have no web presence).
The way I see marketing is things that need to be done but a hacker might not enjoy doing.