>Take the Moby Dick example... the author says you don't get the return on it until you have paid the 16 hour price of reading it... but isn't those sixteen hours the actual reward? You don't read a book to be finished with it, you read it because you like the reading process. The reward starts the first minute you start reading the book.
Honestly, I'm not sure if you can say that the money spent is truly a "cost" either.
Consumers love buying books (spending money) as much as they love reading books (spending time).
There is definitely a sense of reward in simply buying a book - even one you never read - just as there is for buying clothes you'll never wear or gadgets you'll never use.
Honestly, I'm not sure if you can say that the money spent is truly a "cost" either.
Consumers love buying books (spending money) as much as they love reading books (spending time).
There is definitely a sense of reward in simply buying a book - even one you never read - just as there is for buying clothes you'll never wear or gadgets you'll never use.