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The iPhone / 3G / 3GS / 4 were so far ahead of what any of their competitors were doing that it can be difficult to conceptualise it in hindsight.

HTC, Sony, Moto, RIM - there's a reason these companies barely exist in the same form anymore. Samsung were the first to consistently catch-up to Apple - largely because they're official strategy at that point was 'copy Apple'

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