Comment by Carrieroberts

The big issue with sugar is HOW MUCH we're consuming. Most Americans are consuming more than 10% of their daily calories from Sugar and too much consumption has been linked to a whole heap of things beyond just diabetes - including cardiovascular, neurological, and metabolic issues. Sugar is also incredibly addictive so, with it being in so much of our food, it's no surprise that we're consuming more than recommended. Sift just brings that information to the forefront so that shoppers are more empowered in the grocery aisles.