The first step is to convince people who grew up with the western "individualism and freedom are the most important" culture why they should care about elderly that they are not directly related to.
Those old people who have lots of family that cares about them will be fine in any case. So the "problem" are those old people that are socially isolated and went all-in on the governments' promises of public retirement care. But now we're finding out that the old retirement system is too expensive for the young generation to handle, plus the young were taught not to care about anyone but themselves...
Those old people who have lots of family that cares about them will be fine in any case. So the "problem" are those old people that are socially isolated and went all-in on the governments' promises of public retirement care. But now we're finding out that the old retirement system is too expensive for the young generation to handle, plus the young were taught not to care about anyone but themselves...