I'm a big believer in customer development. The place I'm stymied is in getting appointments set up with potential customers. I am not a sales guy with a big Rolodex (worse, I hate the damn telephone!).
How do I go about setting up these appointments? More important, how do I make first contact or get introduced and in front of my potential buyers?
FWIW, my product is a SaaS product with strong enterprise overtones. I see sales people or biz dev people in our future, but I don't want to pay any now if i can help it.
How do I go about setting up these appointments? More important, how do I make first contact or get introduced and in front of my potential buyers?
FWIW, my product is a SaaS product with strong enterprise overtones. I see sales people or biz dev people in our future, but I don't want to pay any now if i can help it.