No one is trying to get it for free. They are trying to get it for [significantly] less than 30%.
If it's so great to use Apple Pay (one click, easy to revoke payment -- sounds great!), why would a customer not use it over browsing to a random page, entering CC details, and worrying if it will be hard to cancel?
I'd guess the convenience is not worth 10%, much less 30%, to most users.
If it's so great to use Apple Pay (one click, easy to revoke payment -- sounds great!), why would a customer not use it over browsing to a random page, entering CC details, and worrying if it will be hard to cancel?
I'd guess the convenience is not worth 10%, much less 30%, to most users.