Comment by otrahuevada

According to https://copyrightalliance.org/are-recipes-cookbooks-protecte...:

    Recipes can be protected under copyright law if they are accompanied by “substantial literary expression.” This expression can be an explanation or detailed directions, which is likely why food and recipe bloggers often share stories and personal anecdotes alongside a recipe’s ingredients.

So besides SEO, there's this thing where the recipe itself is basically defenseless against someone stealing it and calling it theirs but the sum of the fluff around it plus the recipe on the other hand can be copyrighted and enjoys all the protections afforded to these kinds of things. So, if say, Jamie Oliver likes your recipe and puts it in a book passing it as his, you can now legally tell him to stop doing that because of said fluff.