Because "Recipes" are one of about a dozen categories for which google defines special Structure Data formats, which allows presumably-high-clickthrough results page features like the rich media carousel previews, etc.
https://developers.google.com/search/docs/advanced/structure...If you want to know what categories of things will have especially horrendous (ie clickbait-optimized-to-hell) results, look at the other things that google encourages developers to semantically tag and compete for use of the shiny results page features. A couple interesting ones:
Ecommerce (monetizable sales):
- Books
- Review snippet
- Software app
- Events
Google Maps data ingestion:
- Local Business
Youtube previews:
- Video
- Movie
Job search:
- Employer Aggregate Rating
- Estimated salary
- Job Posting
Knowledge graph:
- COVID-19 announcements (ooo, topical!)
- Dataset
- FAQ
- Fact Check
Recipes are something that people who search for recipes do several times a week, so the algorithms identified this as a Thing with High DAU's. Semantic tags then makes it easier to identify "this is a recipe page", but that means for such a crowded category it's a race to the bottom with optimization and ad-stuffing (more life story == more inline ad blocks).
Unfortunately, it's against google's interest to promote to-the-point recipe pages that have fewer embedded AdWords blocks.
Projects like OP probably just parse out the semantic tags and throw away the rest of the content. This could easily be a browser extension.
If you want to know what categories of things will have especially horrendous (ie clickbait-optimized-to-hell) results, look at the other things that google encourages developers to semantically tag and compete for use of the shiny results page features. A couple interesting ones:
Recipes are something that people who search for recipes do several times a week, so the algorithms identified this as a Thing with High DAU's. Semantic tags then makes it easier to identify "this is a recipe page", but that means for such a crowded category it's a race to the bottom with optimization and ad-stuffing (more life story == more inline ad blocks).Unfortunately, it's against google's interest to promote to-the-point recipe pages that have fewer embedded AdWords blocks.
Projects like OP probably just parse out the semantic tags and throw away the rest of the content. This could easily be a browser extension.