I'm wondering how you guys are searching, do you type in short word combinations like 20yrs ago or full sentences and questions? Thing is Google values search intent above anything else right now, and if you don't show clear intent they have to guess, and the selection of search results will be mixed in consequence.
Here's a up to date PDF from Google explaining search intent:
Here's a up to date PDF from Google explaining search intent:
https://static.googleusercontent.com/media/guidelines.raterh...