I'm thinking of Epic Games and their game Fortnite. The game was some kind of tower defence at the begining. They swithed to battle royal and made one of the most played video game of all time.
Ok, it's a small pivot, but it changed the company and gave them so much money that they were able to create their own game store (and fight Apple in court).
Ok, it's a small pivot, but it changed the company and gave them so much money that they were able to create their own game store (and fight Apple in court).