Comment by FpUser

There is a life beyond AWS. I host applications (including ones responsible for 10s of millions in revenue) on dedicated servers rented from Hetzner and OVH. Do not even do containers as my normal deployment is server per particular business (with standby) and the cost of renting a dedicated server comparatively to revenue is microscopic. CI/CD / setup from scratch / backup / restore is handled by a single bash script and has virtually zero administration overhead. For my model I see zero business benefits doing anything on cloud. I did some deployments on Azure due to a particular client requesting it but management overhead was way higher and do not even start on costs vs performance.