Part of it was that the did no (or poor) screening. They got their list of target sites from a research list of the popular websites. I got a letter, and my little not-for-profit, not advertised, purely for fun website was around number 350,000 on that list. First, I sincerely doubt my site is even that popular. Second, if I got the mail, so did lots of people in a similar situation.
They weren’t spamming Fortune 500 companies. They were spamming a huge number of single-person sites that aren’t subject to the CCPA at all and who certainly don’t have legal departments to ask about it.
They weren’t spamming Fortune 500 companies. They were spamming a huge number of single-person sites that aren’t subject to the CCPA at all and who certainly don’t have legal departments to ask about it.