There already is a better solution and always has been, it's called setting cookie preferences at the browser level and then leaving it.
Trying to regulate the option for cookie preferences at the individual site level was always a stupid idea. The average person visits thousands of websites every year. Of course nobody is going to take the time to do that.
If the lawmakers in the EU were intelligent, they would have created a law that forced all web browsers to provide "X" privacy setting features for EU-domiciled users (where X is what they were aiming to achieve).
In addition to not burdening the entire world with time wasting popups all day, this option would have also had the bonus of not burdening millions of small businesses around the globe with complex regulation and legal liability.
Not to mention the total lack of enforceability of the current law when it comes to websites operated outside of the EU.
If done at the browser-level you really only have to police <10 companies.
Trying to regulate the option for cookie preferences at the individual site level was always a stupid idea. The average person visits thousands of websites every year. Of course nobody is going to take the time to do that.
If the lawmakers in the EU were intelligent, they would have created a law that forced all web browsers to provide "X" privacy setting features for EU-domiciled users (where X is what they were aiming to achieve).
In addition to not burdening the entire world with time wasting popups all day, this option would have also had the bonus of not burdening millions of small businesses around the globe with complex regulation and legal liability.
Not to mention the total lack of enforceability of the current law when it comes to websites operated outside of the EU.
If done at the browser-level you really only have to police <10 companies.