It's a feedback loop. Audiences increasingly switch to streaming, so companies are willing to pay less per a second of advertising. TV stations increase the amount of time dedicated to advertising to compensate, which drives more of the audience into streaming.
It's a feedback loop. Audiences increasingly switch to streaming, so companies are willing to pay less per a second of advertising. TV stations increase the amount of time dedicated to advertising to compensate, which drives more of the audience into streaming.