Comment by tut-urut-utut

If the Italian market is too small to justify 1.3B costs of doing business Amazon has only three options there:

1. Stop doing what it's doing now and become fair and transparent, at least in Italy

2. Move out of Italian market

3. Keep paying even increasing fines and change nothing

In all those cases consumers in Italy would profit, either from fair market or from more tax money.

EDIT: formatting the list