I feel like these are “somebody got a promotion” patterns.
Basically, somebody was able to “prove” to Higher-Up Managers that $X number of these videos were “watched” or “engaged with” (or whatever today’s BS lingo is), and therefore the business “benefited” in some way by “reaching” more people. Profit?
In reality, at least in my case, what happens is: (1) I say “WTF!?!?”, (2) I make a mental note to never ever visit the site again, and (3) (sadly) I see it again and again at different sites.
Basically, somebody was able to “prove” to Higher-Up Managers that $X number of these videos were “watched” or “engaged with” (or whatever today’s BS lingo is), and therefore the business “benefited” in some way by “reaching” more people. Profit?
In reality, at least in my case, what happens is: (1) I say “WTF!?!?”, (2) I make a mental note to never ever visit the site again, and (3) (sadly) I see it again and again at different sites.