The majority of YouTube traffic comes from mobile devices (this can be observed in Google Ads for any video campaign), which is losing market share because of Tictoc.
Google will do whatever it takes to monetize every inch of their investment. By turning off dislikes, users will be forced to engage with additional content.
This is also visible on the other side of the spectrum - Google is pushing heavily integrated campaign products (e.g. Performance Max Campaigns), which include non-performing channels as display and video (in comparison to search), which can't be turned off.
At this point they can, as they are a monopoly, but I hope they will get burned, as they are introducing more and more dark patterns, which result in lower than poor user experience.
My take on this - AdBlock relentlessly, support creators directly. Switch platforms eventually - there's choice out there.
Google will do whatever it takes to monetize every inch of their investment. By turning off dislikes, users will be forced to engage with additional content.
This is also visible on the other side of the spectrum - Google is pushing heavily integrated campaign products (e.g. Performance Max Campaigns), which include non-performing channels as display and video (in comparison to search), which can't be turned off.
At this point they can, as they are a monopoly, but I hope they will get burned, as they are introducing more and more dark patterns, which result in lower than poor user experience.
My take on this - AdBlock relentlessly, support creators directly. Switch platforms eventually - there's choice out there.