I don't understand Instagram language. My GF uses it. It is full of digital influencers, people who make money because they are digital influencers. Young people with sometimes funny but generally pointless and most often ridiculous dancing moves to an equally ridiculous repetitive song. People buying expensive things, doing idiot things talking about uninteresting details of the uninteresting lives of equally uninteresting people...
I don't understand the hypnotic effect it has.