If you think anyone is getting rich working at the WMF, I can disavow you of that notion. It's just not true. Each of those people is making far below market rate for their respective positions and geographical locations.
As for the language in the ads, it's there because it works. The WMF has tried, many times, language which is less emotional and more objective. It doesn't work. People don't respond.
What you're asking for is to have people donate because of their objective sense of value but that's not how most humans work. The WMF does what works.
As for the language in the ads, it's there because it works. The WMF has tried, many times, language which is less emotional and more objective. It doesn't work. People don't respond.
What you're asking for is to have people donate because of their objective sense of value but that's not how most humans work. The WMF does what works.