Comment by bjoernlasseh

The way we've defined premature scaling, "making something users don't want" is included. For example, on the customer interaction metrics, which is what is used for "actual stage" a startup would be in the discovery or validation stages (stage 1 or 2). On the behavioral stage if they're making something people don't want, they're probably focused on streamlining their product or making it more scalable, which is a stage 3, or efficiency stage action. This would cause the startup to show up as a Behavioral Stage 3 / Actual Stage 2 and be labeled as premature scaling, just not the drastic kind, that for example WebVan exhibited — "Behavioral Stage 4 / Actual Stage 1". They had a team that was completely scaled up without even having shipped their product.