This seems to hold true for many social media sites: facebook, reddit, twitter. It takes effort on behalf of the user to make their experience on the site "better".
And by better I mean, less divisive, and less mindless scrolling of memes/low effort content.
Thinking about it from the business's perspective, it probably ultimately also lowers their user engagement metrics. Users get a higher quality experience using the site, but also spend less time on the site. It sorta reminds me of the freemium/grinding experience in games today. It makes for a worse game experience, but a better company bottom line.
And by better I mean, less divisive, and less mindless scrolling of memes/low effort content.
Thinking about it from the business's perspective, it probably ultimately also lowers their user engagement metrics. Users get a higher quality experience using the site, but also spend less time on the site. It sorta reminds me of the freemium/grinding experience in games today. It makes for a worse game experience, but a better company bottom line.