> For what it's worth, the language and layout was probably A/B tested and painstakingly tuned to maximise the probability
This sort of belief (that corporations do extensive testing and tuning of language) seems quite widely held, but I've never seen much support for it.
I've frequently seen claims that Amazon must have "A/B tested and painstakingly tuned" the company name, whereas it was really just the founder's whim after watching a documentary, and never received any testing of any kind.
This sort of belief (that corporations do extensive testing and tuning of language) seems quite widely held, but I've never seen much support for it.
I've frequently seen claims that Amazon must have "A/B tested and painstakingly tuned" the company name, whereas it was really just the founder's whim after watching a documentary, and never received any testing of any kind.