So, could Apple just bifurcate their iMessage platform into an EU version and a rest of the world version, and then let the interoperability be only on the EU version? Basically downgrade the EU version to be equal to SMS.
If there no longer a competitive advantage in having a differentiated platform in the EU, then let others spend the resources on that service.
If there no longer a competitive advantage in having a differentiated platform in the EU, then let others spend the resources on that service.