Many times I think "what today will sound absurd in the future?".
Our widespread and normalised alcohol abuse is one of the things crossing my mind, and I wonder if many ads related to vaping, smoking and alcohol will look like this for us in a few years.
Edit: To clarify, what I mean with normalising alcohol abuse is not getting a bit of a buzz with a few glasses of wine or beer in a social setting. It's how we've normalised getting completely hammered every weekend, and even celebrate people who can drink a lot.
Our widespread and normalised alcohol abuse is one of the things crossing my mind, and I wonder if many ads related to vaping, smoking and alcohol will look like this for us in a few years.
Edit: To clarify, what I mean with normalising alcohol abuse is not getting a bit of a buzz with a few glasses of wine or beer in a social setting. It's how we've normalised getting completely hammered every weekend, and even celebrate people who can drink a lot.