If they are very successful and generate a lot of buzz, it may actually work in your favor to be the next alternative in line. If there's a lot of hype, their company can only be purchased once, but many may want to.
Of course, it's better to be #1 yourself, if you can manage that. But I don't know how much I would worry about competition.
Of course, it's better to be #1 yourself, if you can manage that. But I don't know how much I would worry about competition.