We have tried both trials with and without CC - the latter is obviously more effective.
On the back-end however, this forced us to spend weeks developing an intelligent automated approval process to limit abuse (which is common).
After that, monitoring systems alert humans to suspicious trial activity for further review. So it continues to be a lot of work.
Financially, we love the idea of a true "free" trial. The abuse was the challenge but we're in a good place with it now. Customers/Potential-customers love it and so do we.
On the back-end however, this forced us to spend weeks developing an intelligent automated approval process to limit abuse (which is common).
After that, monitoring systems alert humans to suspicious trial activity for further review. So it continues to be a lot of work.
Financially, we love the idea of a true "free" trial. The abuse was the challenge but we're in a good place with it now. Customers/Potential-customers love it and so do we.