Very simple - the ability to read something without needing to sign up first. Twitter is public. I can read and share things without an account. That's a massive benefit (and a massive downside).
The terse nature of microblogging limited what people posted about in the early days too. There was a lot less 'deep' content. That changed for the worse with the advent of longer tweets and proper threads; now many people treat Twitter like it's essentially just a weird blogging platform.
The terse nature of microblogging limited what people posted about in the early days too. There was a lot less 'deep' content. That changed for the worse with the advent of longer tweets and proper threads; now many people treat Twitter like it's essentially just a weird blogging platform.