As a vegan myself this is very unfortunate because we are already easy targets and subject to a lot of prejudice. Impossible Meat bullying a small company might unleash a backlash of anti-vegan sentiment that can take on a life of its own. Make no mistake it has been there all along. Go back to other discussions about veganism here on HN and you will see the common anti-vegan memes. But when you're one of the leading brands of a minority movement like veganism you really need to make sure your PR is impeccable because your actions have broad-reaching effects beyond your business.
And to be 100% clear I am not being an apologist for Impossible. If they are indeed bullying and the case is as clear cut as this article describes then that is ugly behavior.
And to be 100% clear I am not being an apologist for Impossible. If they are indeed bullying and the case is as clear cut as this article describes then that is ugly behavior.