Microsoft is very consistent in aggressively promoting their own stuff at every turn. Ever noticed how the "what application you wanna use for this file type?" dialog pop ups every time any application is installed that can handle that type? Ever noticed how this dialog always has Microsoft's option at the top of the list? Ever noticed this dialog pops up after some updates because the Microsoft option has been updated so it's a Totally New Experience that You Really Ought To Try Now? Ever noticed how every few months you'll get a giant screen filling modal pop-up on login telling you to create a Microsoft account Right Now or Else? Ever noticed how Windows 10 shows a full-screen "Leave everything to us" banner during installation? Ever noticed the FOMO ads on the lock screen ("Windows brings you closer to what you love in life", "Don't miss any European soccer!")? Ever noticed the cringy "Just one more thing" and "Let's get you set up" system modals? Ever noticed how you have to lie to the setup wizard in order to not have a Microsoft account ("I don't have internet")?
The entire messaging of this OS is dystopian corpo garbage and then people are shocked, SHOCKED I tell you, that it's a monopolistic shitpile kicking your civil rights in the nuts at every turn.
The entire messaging of this OS is dystopian corpo garbage and then people are shocked, SHOCKED I tell you, that it's a monopolistic shitpile kicking your civil rights in the nuts at every turn.