>Any sales generated by the ads would not have existed without the ad, and so it's not taking anything from the app developer.
This argument is not very convincing in my opinion, as it looks like Apple is purchasing ads for brand keywords. If the ad wasn't there, the customer would go to the brands website, which would be ranked #1 without the ad.
This argument is not very convincing in my opinion, as it looks like Apple is purchasing ads for brand keywords. If the ad wasn't there, the customer would go to the brands website, which would be ranked #1 without the ad.