Comment by thkim

I sense negative images on the term "growth". Yes, "growth" often employs methods that are borderline scam. It's exactly what they are hired to do: enlarge and fix funnel at all stages. There's nothing inherently wrong with what "growth" team does. Think of them as aggressive salespeople - as long as product team delivers, you will see fundamental business growth. If you product team can't keep up, well, that's not sustainable.