" They want their data in their primary tools—the SaaS applications where they spend their days—so they can use it to actually operate their business."
I'm obviously missing something here, but thinking in terms of "operationalizing" data that comes from some kind of analytical environment, was not the data in their operational SaaS tools in the first place?
I'm obviously missing something here, but thinking in terms of "operationalizing" data that comes from some kind of analytical environment, was not the data in their operational SaaS tools in the first place?