I find this part interesting - of the ~500,000 customers, 70,000 are B2 customers and 430,000 are "backup" customers ... which are flat-rate "unlimited" users.
These flat-rate users are very fickle and price-sensitive.
If you peruse subreddits related to cloud storage or online backup, etc., they are filled with very picky users who expect the product to be free - or close to free.
It's a fools errand to pursue this market and I assume the pivot to B2 was to build something more sustainable with a much higher price and usage ceiling.
Regardless, roughly 85% of the user-base are paying $7/mo for "unlimited backup".
These flat-rate users are very fickle and price-sensitive.
If you peruse subreddits related to cloud storage or online backup, etc., they are filled with very picky users who expect the product to be free - or close to free.
It's a fools errand to pursue this market and I assume the pivot to B2 was to build something more sustainable with a much higher price and usage ceiling.
Regardless, roughly 85% of the user-base are paying $7/mo for "unlimited backup".
I wish them good luck.