Comment by vincnetas

Regarding plant based “meat” why are we trying to fool our selfs that we are eating meat. Inovation would be here to inovate and create new food, not to mimic the existing. I know, existing consumers and whole industry waiting to be disrupted, but still this starts to look like “save” icon represented by floppy disk, when in reality “save” does not have anything to do with floppies anymore.