Comment by beaconstudios

The problem is that me switching away from Google products isn't going to change their behaviour at all, and I'm disincentivised from doing so because on an individual level, the benefits to using Google products outweighs the cost I bear from their actions. And even if I decide to bear thr cost of switching away as a largely symbolic act of protest, it doesn't change Google's behaviour at all. Problems at a societal or institutional level require solutions at the same level. There are things you can do individually (contrary to the parent's claim) to achieve systemic change but they're things like helping Google employees to strike or unionise, or building a movement around advocating for the breakup of Google. These are individual actions with the intent of building collective action.