> In a September 2021 Washington Post interview, Tim Sweeney imagined the future of advertising. "A carmaker who wants to make a presence in the metaverse isn't going to run ads," he said. "They're going to drop their car into the world in real time and you'll be able to drive it around. And they're going to work with lots of content creators with different experiences to ensure their car is playable here and there, and that it's receiving the attention it deserves."
You can tell this absolutely makes no sense, because if we're in the metaverse, why the heck am I driving a car around? I can fly, can't I? Or if I can't, I'm going to open up a shop next door that sells metaverse helicopter rides. If I make a vehicle in the metaverse, I'm going add rocket launchers and nos, because that's way more fun than driving a Camry around.
Not to mention, you don't need cupholders in VR, because your avatar doesn't have a stomach. You can't test legroom or the seat cushions, because your avatar doesn't don't have a body. So I don't see how you can realistically sell an actual real-world car, because isn't most of its function and design unnecessary in the metaverse? Heck, I don't need the whole front of the car, because the engine doesn't actually exist.
The whole metaverse idea is based on clunky, outdated metaphors to the real world like this. Someone who saw Ready Player One in theaters thinks that driving a car in VR is cool, without thinking for five more minutes about why it's actually not.
You can tell this absolutely makes no sense, because if we're in the metaverse, why the heck am I driving a car around? I can fly, can't I? Or if I can't, I'm going to open up a shop next door that sells metaverse helicopter rides. If I make a vehicle in the metaverse, I'm going add rocket launchers and nos, because that's way more fun than driving a Camry around.
Not to mention, you don't need cupholders in VR, because your avatar doesn't have a stomach. You can't test legroom or the seat cushions, because your avatar doesn't don't have a body. So I don't see how you can realistically sell an actual real-world car, because isn't most of its function and design unnecessary in the metaverse? Heck, I don't need the whole front of the car, because the engine doesn't actually exist.
The whole metaverse idea is based on clunky, outdated metaphors to the real world like this. Someone who saw Ready Player One in theaters thinks that driving a car in VR is cool, without thinking for five more minutes about why it's actually not.