The rebrand was introduced as a "One More Thing" during the event keynote.
A 2007 "One More Thing" was the announcement of the iPhone and the future of mobile computing. Now a 2021 "One More Thing" is the announcement of a company rebrand to avoid government regulation.
A 2007 "One More Thing" was the announcement of the iPhone and the future of mobile computing. Now a 2021 "One More Thing" is the announcement of a company rebrand to avoid government regulation.