I definitely think it's a mistake that IKEA stopped printing their catalogues last year. The offline experience is totally different from online. Online I tend to do direct searches for things I already decided I want, but the IKEA catalog is perfect for casual browsing and getting new ideas for stuff I would've never bought otherwise.
It might come off as a cost saving short term, but I doubt in the end the catalogues did not bring in enough money anymore.
It might come off as a cost saving short term, but I doubt in the end the catalogues did not bring in enough money anymore.