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Comment by GekkePrutser

Couldn't you advertise or sponsor user groups, forums, clubs etc? Niche brands are not a thing of this century alone. I think there's other ways to reach your audience without having to use targeted ads on generic sites and apps.

Also don't forget that ads are being minimised as a phenomenon by users, not just by Apple. In Europe tech sites are already seeing more than 50% of visitors blocking ads. Most quote pervasive tracking as the reason.

In many ways Apple is following the trend, not leading it, and trying to take away the reason for user objections to ads.

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