FWIW I run a D2C brand and the iOS 14 change hurt badly.
We are able to attribute something like half of the sales we used to. The main consequence of this is the FB models can't learn who our customers are as well, resulting in an increase in our cost of customer acquisition.
We are able to attribute something like half of the sales we used to. The main consequence of this is the FB models can't learn who our customers are as well, resulting in an increase in our cost of customer acquisition.
It makes selling niche products much harder.