Why don't companies just speak plainly about these kinds of changes? "We are doing this to cut costs, which we need to do to [Survive/Buy a Yacht/Whatever]"
People tend to be really understanding when you are brutally honest, and brutally cynical when you bullshit them even a little.
People tend to be really understanding when you are brutally honest, and brutally cynical when you bullshit them even a little.