Nice! The space is pretty ripe for disruption because basically all of the tools are pretty old-school. Here are the things I really wanted:
1. Create dynamic schemas. Some of our clients had their own dimensions that they cared about.
2. Pick the level of integration. Imagine having an out-of-the-box integration available, but then offering fully customizable solutions for one-off scenarios.
Really it comes down to those two things, which basically means "flexibility". Like I said, we spent months evaluating products, and while we found several companies claim to offer the above, no one actually did.
1. Create dynamic schemas. Some of our clients had their own dimensions that they cared about.
2. Pick the level of integration. Imagine having an out-of-the-box integration available, but then offering fully customizable solutions for one-off scenarios.
Really it comes down to those two things, which basically means "flexibility". Like I said, we spent months evaluating products, and while we found several companies claim to offer the above, no one actually did.