Don't look for generalist SEO people, but instead content marketers with experience in your industry.
I've seen so many of our clients get crappy keyword research because the consultant/SEO person they work with doesn't actually know their audience well.
Don't look for generalist SEO people, but instead content marketers with experience in your industry.
I've seen so many of our clients get crappy keyword research because the consultant/SEO person they work with doesn't actually know their audience well.